CAREER ADVISOR & COACH FOR DIRECTORS OF MARKETING AND SALES

You're a strategic builder, stuck managing the status quo.

I help Directors of Marketing and Sales get back to work that fits the builder in them: reshaping the role, moving internally, moving out, or building alongside what they have. Clarity first, then we walk it together.

Free 45-minute call. You leave with a one-page Career-Fit Summary Report: the pattern you're in, four potential career visions, and a personalized path forward, with or without me.

Kate Rybina, Career Advisor
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Looks right on paper. Feels off in the chair.

You're good at your job. The title is senior, the company is one people know. From the outside it looks like a career going exactly to plan.

Inside, the building got taken out of the work. You used to make things. Now you maintain them, or move information between markets and HQ and call it a role.

The builder in you has gone quiet. And the odd thing is, the external work isn't even the hard part. It's the internal stuff that wears you out: the politics, the culture, the people who won't move on what you can clearly see.

You've thought about leaving. You've thought about staying. You've thought about the side project you never start. Every option feels like a coin toss, because you can't see what the real choice is between.

Clarity, not confidence.

Most career advice assumes you've lost your nerve. You haven't. You've kept performing the whole time.

What you've lost is the full picture: what's actually going on and what you can actually do about it. That's not a confidence problem. It's a clarity problem. And clarity, we can build.

You probably know at least one of these.

The Tuesday meeting

You leave another alignment call having spent more energy on the politics than on the actual work. You're not tired from the job. You're tired from the stuff around the job.

The role that hollowed out

You took the role because it looked like a step up. After the reorg, the building part quietly disappeared. Now you run a machine you didn't design and can't change.

The 11 PM tab

A half-written business idea, a job listing you didn't apply to, a coaching email you never answered. None of it feels like the obvious move, so you close the laptop and do nothing.

The advice that doesn't fit

Everyone says "go all in" or "trust the process." You have a mortgage, a family, and twenty years of craft you're not willing to torch. The leap they're selling isn't built for someone with something to protect.

The folder that doesn't open

There's a side idea you've been carrying for two years. It uses every part of you the day job doesn't. You haven't built it because you can't see how it fits alongside everything else, so it sits, and the part of you that wanted to build it gets quieter.

A method, not a vibe.

Three steps. You choose how far you go.

Career-Fit Conversation (free, 45 min). You leave with a one-page Career-Fit Summary Report: the pattern, four potential career visions, a personalized path.

The Career-Fit Plan ($699, four weeks. Launch discount from $999.). You leave with a decision on one of the four paths, a life alignment scorecard, and a report you can follow with or without me.

The Career-Fit Move ($3,999, six months. Launch discount from $4,999.). The path you chose, walked together. Tailored to Reshape, Internal, Out, or Side. Weekly early, biweekly later, async throughout.

The four paths: Reshape the role you have. Move internally to a better-fit role. Move out to a different employer. Or build something on the side, alongside the day job.

See the four phases →

Built for one specific person.

Director of Marketing or Sales. Forty to fifty-five. Inside a multinational.

A builder with a track record of building, now in a role that only asks you to maintain. You want clarity, not a pep talk, and you're not willing to lose who you are to get it.

If that's not you, I'll say so on the first call. The work is sharper for being narrow.

Client voice
"I was busy keeping the status quo and honestly avoiding the harder question of what I actually wanted. Working with Kate, I started assigning real value to my time, made the list of things I'd been postponing for years, and actually started checking them off. Self-evaluation, honest planning, and dusting off a confidence I'd lost somewhere along the way. An awakening, honestly."
Senior Marketing Strategist, banking
Client voice
"My path hasn't been linear. I left corporate to build my own business, then came back to a full-time job, and for years I tried to hold both at once. I couldn't afford to go all in; I had too much to lose. Kate helped me see it differently: instead of choosing between them, I could be strategic about both. We positioned my side practice, designed the offer, and built a structure around my time so it could grow without putting my job at risk. For the first time, both halves felt like they were moving forward together."
Director of Sales & Marketing, Retail
Client voice
"Kate brings professional depth, personal insight, and real-world business experience. Her background in multinational companies gives her a strong peer-to-peer understanding of the complexity professionals face when navigating change, burnout, bore-out, or the desire to create work that feels more aligned. This was not generic advice. It's a neuroscience-based approach that helped me understand how my brain works, what supports my focus, and how to create structures that actually work for me. Thoughtful and supportive, and grounded in practical action."
Brand Director, e-learning platform
Client voice
"I was busy keeping the status quo and honestly avoiding the harder question of what I actually wanted. Working with Kate, I started assigning real value to my time, made the list of things I'd been postponing for years, and actually started checking them off. Self-evaluation, honest planning, and dusting off a confidence I'd lost somewhere along the way. An awakening, honestly."
Senior Marketing Strategist, banking
Client voice
"My path hasn't been linear. I left corporate to build my own business, then came back to a full-time job, and for years I tried to hold both at once. I couldn't afford to go all in; I had too much to lose. Kate helped me see it differently: instead of choosing between them, I could be strategic about both. We positioned my side practice, designed the offer, and built a structure around my time so it could grow without putting my job at risk. For the first time, both halves felt like they were moving forward together."
Director of Sales & Marketing, Retail
Client voice
"Kate brings professional depth, personal insight, and real-world business experience. Her background in multinational companies gives her a strong peer-to-peer understanding of the complexity professionals face when navigating change, burnout, bore-out, or the desire to create work that feels more aligned. This was not generic advice. It's a neuroscience-based approach that helped me understand how my brain works, what supports my focus, and how to create structures that actually work for me. Thoughtful and supportive, and grounded in practical action."
Brand Director, e-learning platform
Kate Rybina, Career Advisor

About Kate

I spent twenty years inside the most brand-driven companies in the consumer world. Adidas, New Balance, BBDO, Leo Burnett, Groupe SEB, PepsiCo. I built brands, scaled teams, ran a P&L.

Three times, across two countries and three decades, I made the same move without noticing: from a brand-driven employer into one where the building had quietly been removed.

I'm about ten years further along that curve than most of the people I work with. This isn't a framework I learned. It's a pattern I lived, then turned into a method.

More about how I got here →

You don't have to pick between money and meaning.

Start with the free Career-Fit Conversation. Forty-five minutes. You leave with a one-page Career-Fit Summary Report and a personalized path forward, with or without me. From there, the four-week Plan or the six-month Move, only if it's the right fit.

Book a Career-Fit Conversation