The Engagement

Clarity first. Then the move.

Three ways to start, one method. A free Career-Fit Conversation, a four-week Career-Fit Plan, or the six-month Career-Fit Move.

Kate Rybina in conversation at her desk

Recognition

You'll probably recognize yourself in one of these.

Pattern 1

The Caged Operator

You're still good at the customer-facing work, the brand work, the sales relationships, the team you've built. What drains you is the internal stuff: a manager who won't move, a culture that's shifted under you, a scope that's been quietly cut. You're carrying the impact you used to deliver and you don't recognize the role anymore.

Pattern 2

The Builder Who Became a Mailbox

You came up making things: campaigns, brands, businesses, teams. Now you forward decks between markets and HQ. You can feel the builder in you going quiet. The salary is good. The pension is real. And you wonder, on the train home, whether you'll ever build anything again.

Pattern 3

Bore-Out, Not Burn-Out

You're not exhausted. You're under-stretched. The role asks nothing of you that you can't do in your sleep. People tell you to be grateful, most would be. You're not. You can feel yourself coasting and you can feel the coast getting longer.

Pattern 4

The Long-Tenure Quiet Builder

Twenty-five, thirty, forty years in one or two companies. A handful of internal moves. A creative or professional practice on the side that you've been quietly running for years. You're not heading for the exit, you're trying to do this new internal role well and finally give the side practice some real attention.

Whichever one is yours, the work that follows looks the same.

Most career-change advice treats this as a choosing problem: decide what you want, then go get it. That's exactly the move that doesn't work for someone in your position, because the picture you'd be choosing from is incomplete.

You've been running on stress you've stopped noticing. The builder side of you has been quiet so long it barely registers. And the current role hides what's actually wrong with it. Choose from that picture and you land in another role that looks right on paper and feels off in the chair.

From a coin toss to a decision you can live with.

By the end of the work you have three things you don't have now: a body that recovers from the stress instead of storing it, a story that holds both the builder and the operator in one piece, and a map of the four real career paths in front of you.

A deliberate choice between them. And the structure to walk it.

Three layers run quietly underneath the career work: Growth, the ambition and direction; Vitality, the body and energy base; Joy, the projects and pockets of life that keep the engine fed. The framework comes from the Neurointegration method Kate is trained in. It supports the career path. It isn't the offer.

Not a new you. The same you, with the picture finally in focus.

The Path

Three steps. You choose how far you go.

Step 1

Career-Fit Conversation

Start here

$0

Free 45-min 1:1 call

What you leave with

A one-page Career-Fit Summary Report, capturing the pattern you're in, four potential career visions to move into, and a personalized path to get there, with or without me. Plus a clear read on whether Step 2, Step 3, or neither is the right next move for your situation.

How we get there

  • One 45-minute 1:1 video call, booked at your pace.
  • You walk me through what's going on. I ask the questions that get at the real shape of it.
  • You leave with the summary in hand and pick your next step on your own time.

Step 2

The Career-Fit Plan

The Foundational Element

$699

$999

Launch discount

Four-week 1:1 diagnostic

What you leave with

A decision for one of the four paths, with a detailed and practical mapping of each one and the next steps for your situation specifically. A holistic life alignment scorecard, with the areas to work on for best energy alongside the career transformation.

And a comprehensive report outlining all the work that was done, so you can follow the path with, or without me.

How we get there

  • Three 90-minute sessions, with async support throughout.
  • A career vision building exercise to surface what's actually pulling you.
  • Full refund if the maps aren't delivered.
  • The fee credits forward if you continue into the full engagement.

Step 3

Full engagement

The Career-Fit Move

Six-month 1:1 advisory

$3,999

$4,999

Launch discount

Co-creating your career transition

First five clients.

The Move includes the Career-Fit Plan. Already did it? What you paid credits forward.

Tailored to your path

What you leave with

A redesigned role you can actually do, agreed with your boss, with relationships and authority to make it hold.

How we get there

  • A positioning brief and stakeholder map of who needs to say yes.
  • Scripts for conversations with your boss, HR, and likely pushback, rehearsed beforehand.
  • A 90-day rollout plan with the order of asks and trade-offs you're willing to make.
  • I co-draft emails and take over operational pieces so the redesign moves.
  • Vitality and identity work underneath so the new role holds.
  • Weekly early, biweekly later, async throughout.

The Four Paths

Four paths. You choose one by week four.

Every engagement walks one of these. The path gets named in writing at the end of the Plan. The Move is the walking.

Reshape the role you have

You stay, but the role becomes one you can actually do. We redraw the tasks, the relationships, and what you have authority over. Then we run the conversations with your boss using a method that's been pressure-tested in real org politics: how to position the redesign, what order to ask in, what she actually has the authority to change.

What gets built

  • An internal positioning brief
  • A stakeholder map
  • Three difficult-conversation scripts
  • A 90-day role-redesign plan

Best fit for. The Caged Operator with a workable boss. The Builder Who Became a Mailbox if the company can absorb the redesign.

Move internally

You move inside the company, into a role that actually uses you. We reposition you for that role (often different from the one you currently hold), prep the sponsor conversations, and sequence the internal applications.

What gets built

  • Internal-move positioning
  • Sponsor conversation prep
  • A lateral-move 90-day plan

Best fit for. The Caged Operator whose company has the right role somewhere else. The Long-Tenure Quiet Builder navigating a new internal chapter.

Move out

You leave. We rebuild your CV and LinkedIn for the role you actually want, which is often different from the one you currently hold. We work through the hiring conversations, the interview prep, and the headwork that gets you into those rooms calm and ready.

What gets built

  • A repositioned CV
  • A repositioned LinkedIn profile
  • Three hiring-conversation scripts
  • A target-employer list with sequencing
  • A 90-day external-move plan

Best fit for. The Caged Operator in a company that can't change. The Builder Who Became a Mailbox who needs a different building. The Bore-Out who needs a role that actually stretches.

Build something on the side

You stay in the day job and build something on the side that uses the builder part of you. We position the side practice, design the offer, and structure your time so it can grow without putting the day job at risk.

What gets built

  • An offer-direction document for the side practice
  • Brand positioning
  • A time-architecture plan
  • A 90-day build plan

Best fit for. The Builder Who Became a Mailbox who can't or won't leave. The Long-Tenure Quiet Builder ready to give the side practice room to grow.

The Work

What I actually do in those five months.

  1. 01

    Job-crafting conversation method

    Pressure-tested inside real multinational politics. How to position the ask, what order to make it in, and the actual scripts.

  2. 02

    Personal brand and positioning

    So you read as credible for the role you want, not just the role you currently hold.

  3. 03

    Hands-on CV and application support

    Repositioned CV, LinkedIn, and a target list with sequencing. Built with you, not handed to you.

  4. 04

    Interview prep

    Question prep, story prep, rehearsals against the actual roles you're going for.

  5. 05

    Mindset support through the interview process

    Walking into the room calm. Recovering from a no without losing the plot.

Body and identity work run underneath all five. Vitality practices keep the push sustainable. Joy practices keep the engine fed. Identity work keeps the chosen path holding when the wobbles come. They support the career change. They aren't the destination.

If the path has to change

We commit to one path and work the plan. If the world for that path actually changes, your boss leaves, the role gets filled, the family situation shifts, we re-commit to a different path from the same four-path map and rebuild.

The default is commit and execute. The re-commit is the safety valve, used on purpose.

This isn't for everyone. On purpose.

For you if

  • You're a Director of Marketing or Sales, 40 to 55, in a multinational or large national company.
  • You've built things before and you're in a role that no longer lets you.
  • You want a clear decision more than a quick exit.
  • You have things worth protecting, and "burn the boats" was never going to work for you.

Not for you if

  • You just want a job change to escape but aren't willing to dissect the root causes and do it meaningfully.
  • You just want to blame others for your situation and not take 100% responsibility for a better career.
  • You just want a recruiter. (I dissect your situation and then help you get to recruiters and hiring managers or ideal customers of your side hustle but I am no recruiter.)
  • You want me to change who you are (I won't; the last thing this work does is ask you to lose yourself).

The Method

Merge before you move.

One principle runs through everything: merge before you move. Before you take any career action, three things, body, identity, and the structure of the role itself, get pulled into a single clear picture. Four phases carry that work (Map the Shape, Stabilize the Body, Integrate the Identity, Build the Structure), and three layers run through all of them at once: Tactical, Strategic, and Identity-Anchoring.

Underneath, three layers from the Neurointegration method Kate is trained in keep the engagement sustainable: Growth, the ambition and direction; Vitality, the body and energy base; Joy, the projects that keep the engine fed. They support the career work. They aren't a separate program.

SurfaceMergeDecideBuild

Tactical

what you do this week

Strategic

where the role goes next

Identity-Anchoring

who's actually doing the work

Why me

Twenty years inside the exact environments you work in. Brand Lead at New Balance with a fifty-person team and a P&L. Head of Digital Content at Groupe SEB running five brands at once. Agency craft at BBDO and Leo Burnett before any of it. ICF Coach Level 1 and Neurointegration Institute training. Not a coach who learned your world from the outside, a senior operator who has lived your pattern, ten years further along.

Voices

"This was not generic advice. It's a neuroscience-based approach that helped me understand how my brain works and build structures that actually work for me."
Brand Director, e-learning platform
"I was busy keeping the status quo and avoiding the harder question of what I actually wanted. An awakening, honestly."
Senior Marketing Strategist, banking
"I was applying for jobs but not really committing; stability mattered more than the risk. Kate helped me look at what was already in front of me. Two external offers came, and I used them as leverage instead. I walked out with a promotion. Staying turned out to be the best decision I've made."
Director of Sales, e-commerce / marketplace

Start with the conversation. The rest follows from clarity.

Book a Career-Fit Conversation