Career Advisor
About Kate Rybina, Career Advisor
Career Advisor for Marketing and Sales Directors
If you're a senior Marketing or Sales operator who keeps ending up in roles that look right and feel wrong, you and I probably recognize the same pattern. I've lived it three times.
I'm not here to tell you to leap. I'm here to help you see the whole picture first, so the move you make is one you can keep.
Clarity, not confidence. That's the whole job.
What I do
Clarity first. Then the move.
I work with senior Marketing and Sales operators who are good at their jobs and quietly miserable in them. The role looks right and feels wrong.
The usual advice (leap, rest, push harder) doesn't fit a person with a mortgage and twenty years of craft to protect.
Over six months we build the clear picture, choose a path you can keep, and the structure to walk it.
Track record
Twenty years. Three industries. Two countries.
Roles
- Brand Lead at New Balance (fifty-person cross-functional team, P&L)
- Head of Digital Content at Groupe SEB (five brands)
- Country Deployment Lead on a SAP rollout
Companies
- Adidas, New Balance, BBDO, Leo Burnett
- Groupe SEB (Tefal, Moulinex, Rowenta, WMF, Krups)
- PepsiCo / FritoLay
Credentials
- ICF Coach Level 1
- Neurointegration Institute training (2024 to 2026)
- Author of SLOWRUN (2025)
The story
How this practice happened.
For most of my career I was the person who built things. Brands, teams, launches, a P&L.
I was good at it, and I kept being asked to do more of it, in bigger rooms, in new countries.
Three times I made the same move without noticing the pattern: from a brand-driven employer into one where the building had quietly been removed.
Each time, the title looked like progress and the work felt like maintenance. I became, in one of those roles, a mailbox between markets and the business unit. I told myself it was fine.
The third cycle ended in 2021 in a burn-out I had to climb out of myself. Not with affirmations. With neuroscience: cortisol cycles, recovery windows, the actual mechanics of a nervous system under sustained stress.
I rebuilt the way I worked. Three years later, in 2024, I wrote the method down. That became SLOWRUN, published in 2025.
I didn't set out to do this work. People kept asking me how I'd navigated the moves I'd made, and I kept realizing I had a method where they had only a feeling.
So I added the credentials the work deserved, an ICF coaching certification and Neurointegration Institute training, and I built The Aligned Career Method out of everything the twenty years had taught me.
I'm one of the people I serve. Just ten years further along the integration curve.
Also a published author
I went through it. So you don't have to.
My burnout came from staying too long in a role that didn't fit. I wrote SLOWRUN in 2024, after the climb back out, and published it in 2025 as a self-help guide for working moms already in that place.
The Aligned Career Method is the opposite end of the same problem. It's the work I do now, with senior operators, so the fit issue gets named and fixed while it's still a career-architecture problem, not a nervous-system one.
The book is here because I'm also a published author. The engagement is here because I'd rather you never need the book.
Not a career coach. A senior operator who has experienced your challenges, and built a method out of it.
If any of this sounded like your last eighteen months, let's have the conversation.
Forty-five minutes. An honest read on where you are.