The Marketing Director who stopped maintaining
CompositeChallenge
A Director of Marketing at a global CPG company, fifteen years in, in a role that had quietly become information-routing between markets. Drained by internal friction, not the work.
Approach
The Career-Fit Plan surfaced a Creator-in-Corporate-Cage pattern. The Four-Path Map weighted toward job-craft inside and internal lateral. The Career-Fit Move addressed a stress baseline she'd normalized.
Outcome
Chose an internal lateral into a build-heavy role she'd written off as unavailable. Stayed by choice, which is a different state than staying by default.
"I wasn't failing. I was testing. I just didn't have the picture to see that."